I have extensive experience managing and optimizing social media campaigns using a range of industry-standard tools to track performance metrics and enhance engagement.

Analytic Platforms:

• Google Analytics, Meta, Instagram, Twitter, Salesforce, Pardot, Constant Contact, MailChimp

• Analyze key metrics such as engagement rate, reach, impressions, and click-through rates.

Campaign Optimization and Reporting:

• Conducted A/B testing to refine ad targeting, resulting in a 25% increase in engagement over 6 months.

Key Skills

• Content scheduling and management

• Performance tracking and reporting

• Audience segmentation and analysis

• Data-driven campaign optimization

By leveraging these tools and platforms, I’ve successfully boosted engagement, increased website traffic, and improved ROI on social media campaigns.