My Background

Education:

B.S. Supply Chain Management at Rutgers University-New Brunswick

  • GPA: 3.7 Cum Laude, Deans List for 6 consecutive semesters.

Experience:

  • Email Marketing Intern at ACROBiosystems

    • Conducted A/B testing to implement effective marketing strategies, increasing engagement by 20%.

    • Fostered B2B and B2C relationships through email, social media, and website marketing, resulting in a 30% increase in open and click-through rates.

  • Location Planning Analyst at Ross Stores

    • Analyzed sales KPIs forecasting demand for 50+ products across 1,700 stores, leading to a 40% sales increase.

    • Assessed external factors impacting consumer segmentation, proposing strategic sales adjustments that enhanced funding efficiency by 20%.

  • Marketing Analyst at BioRich International

    • Utilized machine learning algorithms to develop an automated system for populating client lists, increasing efficiency by 70% and reducing manual errors by 90%.

    • Utilized CRM data to personalize email content to US and China and improve engagement, leading to a 250% increase in lead conversions compared to previous strategies

FAQs

  • Yes! I am currently leading marketing efforts for the Central Jersey Animal Rescue to spread awareness about the overpopulation of stray cats and how we can help solve this issue.

    Additionally hobbyist photographer, I’ve developed a keen eye for visual storytelling, which helps me create compelling content that resonates with target audiences.

  • My greatest strengths are my time management and organization skills. I am adept at working in fast-paced environments while balancing multiple deliverables and able to deliver consistent, successful results each time.

  • My greatest weakness is being risk-averse when it comes to working on projects that are new to me. I prioritize quality assurance over innovation if I am not certain of a successful outcome.